ENTDECKE DIE ESSENZ DER MODE
Welcome to
Moiré Fashion
by Irene Moschén
Immerse yourself in a world where fashion meets art, where every piece tells a story of elegance and creativity. Explore our latest collections and experience the unique lifestyle that defines Moiré.
MoMu Fashion Store & Art Museum
Founded with a passion for timeless elegance, Moiré Fashion by Irene Moschén has been a beacon of style and sophistication. Our journey began with a vision to merge art and fashion, creating pieces that are not just worn but experienced. At Moiré, we believe in the power of storytelling through design, and our collections reflect a commitment to quality, creativity, and innovation. Join us as we continue to redefine fashion, one exquisite piece at a time.
Unser Flagship Store in Bozen am Obstmarkt
Palair Moiré
Smarte Mode für Smarte Menschen Dr. Streitergasse in Bozen
Smartys Moiré
Discover Our Flagship and Trend Stores
Visit our iconic Palais Moiré in Bozen, where elegance meets personalized service. Explore the latest trends at Smartys Moiré, our vibrant trend store also located in Bozen, offering youthful fashion that turns heads. Each location provides a unique shopping experience, complete with expert advice and exclusive collections. Discover more at our additional locations in Meran and beyond.
Visit Us Today
Experience fashion as art at the MoMu Art Fashion Museum, where you can immerse yourself in the creative synergy of style and artistry. Our stores are open from Monday to Saturday, 10 AM to 7 PM. We look forward to welcoming you!
Upcoming Moiré Events
Fashion Forward Showcase
November 15, 2023
Join us for an exclusive preview of our Spring/Summer collection. Enjoy a night of fashion, music, and art.
Art & Fashion Gala
December 5, 2023
Celebrate the fusion of fashion and art at our annual gala. Featuring live performances and a curated exhibition.
Moiré Holiday Bash
December 20, 2023
Kick off the holiday season with us at our festive event. Enjoy exclusive discounts and holiday treats.
New Year Style Preview
January 10, 2024
Be the first to see our latest designs for the new year. A night of inspiration and style awaits.
Exclusive Moiré Card Benefits
Unlock the World of Moiré
Priority Access
Enjoy early access to new collections and exclusive events with the Moiré Card. Be the first to experience our latest offerings.
Special Discounts
Receive member-only discounts on select items and services. Save on your favorite styles and enjoy exclusive deals.
Community Engagement
Join a vibrant community of fashion enthusiasts. Participate in special workshops and networking events designed for Moiré Card holders.
Personalized Styling
Benefit from personalized styling sessions with our expert fashion consultants. Tailor your wardrobe to reflect your unique style.
Unlock Exclusive Fashion Insights
Join our community to receive the latest updates on Moiré Fashion's exclusive events, new collections, and more. Sign up for the Moiré Card or our newsletter today and be the first to experience the elegance and creativity that define our brand.