ENTDECKE DIE ESSENZ DER MODE
Welcome to
Moiré Fashion
by Irene Moschén
Moiré Fashion by Irene Moschén steht für außergewöhnliche Mode, persönliche Beratung und drei besondere Orte im Herzen von Bozen.

„Wir kleiden nicht einfach ein. Wir komponieren Farben, Formen und Stoffe so, dass Mode die Persönlichkeit einer Frau sichtbar macht.“
Irene Moschén
DREI WELTEN. EIN STIL.
Unsere Fashion Stores

Palais Moiré
Unser Flagship-Store mit dem historischen Gewölbe im Herzen Bozens verbindet Mode und Kunst. Persönliche Beratung macht Farben, Formen und Stoffe zum Ausdruck deiner Persönlichkeit.
Obstplatz 9 piazza Erbe
Bozen | Bolzano

Smartys Moiré
Das farbenfrohe Modejuwel:
Easy Jeans, Hingucker-Shirts und elegante Looks treffen auf überraschende Accessoires.
Ein kreativer Treffpunkt für trendbewusste Frauen.
vic. Dr. Streitergasse 34
Bozen | Bolzano

Moiré Mystery
Moiré Mystery verbindet verteilt auf drei Stöcke geheimnisvolle Geschichte mit außergewöhnlicher Mode. Ein faszinierender Ort für alle, die Mode mit einer besonderen Geschichte erleben wollen.
Lauben 7 Portici
Bozen | Bolzano

Dein Stil. Unsere ganze Aufmerksamkeit.
Genieße eine persönliche Beratung in deinem Lieblingsstore oder online. Wir bereiten uns auf deine Wünsche vor und nehmen uns Zeit für das, was wirklich zu dir passt.
Fashion by Irene Moschén
Founded with a passion for timeless elegance, Moiré Fashion by Irene Moschén has been a beacon of style and sophistication. Our journey began with a vision to merge art and fashion, creating pieces that are not just worn but experienced. At Moiré, we believe in the power of storytelling through design, and our collections reflect a commitment to quality, creativity, and innovation. Join us as we continue to redefine fashion, one exquisite piece at a time.


Smarte Mode für Smarte Menschen Dr. Streitergasse in Bozen
Smartys Moiré
Discover Our Flagship and Trend Stores
Visit our iconic Palais Moiré in Bozen, where elegance meets personalized service. Explore the latest trends at Smartys Moiré, our vibrant trend store also located in Bozen, offering youthful fashion that turns heads. Each location provides a unique shopping experience, complete with expert advice and exclusive collections. Discover more at our additional locations in Meran and beyond.
Visit Us Today
Experience fashion as art at the MoMu Art Fashion Museum, where you can immerse yourself in the creative synergy of style and artistry. Our stores are open from Monday to Saturday, 10 AM to 7 PM. We look forward to welcoming you!
Upcoming Moiré Events
Fashion Forward Showcase
November 15, 2023
Join us for an exclusive preview of our Spring/Summer collection. Enjoy a night of fashion, music, and art.
Art & Fashion Gala
December 5, 2023
Celebrate the fusion of fashion and art at our annual gala. Featuring live performances and a curated exhibition.
Moiré Holiday Bash
December 20, 2023
Kick off the holiday season with us at our festive event. Enjoy exclusive discounts and holiday treats.
New Year Style Preview
January 10, 2024
Be the first to see our latest designs for the new year. A night of inspiration and style awaits.
Exclusive Moiré Card Benefits
Unlock the World of Moiré
Priority Access
Enjoy early access to new collections and exclusive events with the Moiré Card. Be the first to experience our latest offerings.
Special Discounts
Receive member-only discounts on select items and services. Save on your favorite styles and enjoy exclusive deals.
Community Engagement
Join a vibrant community of fashion enthusiasts. Participate in special workshops and networking events designed for Moiré Card holders.
Personalized Styling
Benefit from personalized styling sessions with our expert fashion consultants. Tailor your wardrobe to reflect your unique style.
Unlock Exclusive Fashion Insights
Join our community to receive the latest updates on Moiré Fashion's exclusive events, new collections, and more. Sign up for the Moiré Card or our newsletter today and be the first to experience the elegance and creativity that define our brand.
